Site search enables this by providing better on-site functionality, improved product findability, and a shorter path to products or pages – all key aspects of UX design. For modern businesses, a compelling online presence is essential, so websites should be designed with user-friendliness and engagement in mind. The necessity of on-site search intensifies as a website grows. For a website administrator, it can be a powerful tool that provides deep insight into the way their visitors behave. It lets visitors search the full scope of a website without needing to trawl through the jungle of (sometimes) poorly-mapped navigation or numerous pages.įor a visitor, an effective site search can be a saving grace – particularly if the site is content-heavy or has a large selection of products. On-site search is essentially a search engine bespoke for a website, focused exclusively on the site's contents. When you browse a website – searching for the product or page you have in mind – it's likely your cursor will go one of two ways: either to the navigation menu or to the search bar. What's more, custom search engines can gather a wealth of metrics that tell you more about customer behavior – opening doors for website optimization opportunities and better understanding of visitors. To counter this, an effective and robust custom search engine empowers you to:

Search enables this by concisely converting visitor queries into relevant results that lead straight to great content or products.Ĭomplex navigation, unclear categorization, poor user interface, and substandard search design can lead to major barriers in user experience (UX) and hinder user journeys through your website. When visitors arrive on a website, they probably have a destination – or at least an intention – in mind. In fact, the term 'googling' was officially added to the dictionary in 2006, making online search engines the preferred way of finding what we want, instantaneously.įor the vast majority of web users, search is also an integral aspect of online navigation. Through decades of web browsing, search engines have become recognized as the go-to way of sourcing information quickly online. If we're searching for an answer or information, it's unlikely we'll reach for a book or an encyclopedia – rather, we'll use the internet to conveniently answer our questions. Most of us use them to navigate not only the internet, but the world around us too. Search engines have become a prominent feature of modern life.

Search multiple websites at once